Second Week of PPC

K

KINGZ

Active member
Hey everyone hope you’re doing well.

Been 2 days since first week for ppc launch. My lowest organic rank is #88 and highest is #29 so far.

needed some advice

I’ve been constantly optimising my campaign every morning. My ranking was improving fore the first week, but now it seems to be stuck for the past 2-3 days.


My sales velocity has been going up. From 1 sale a day to 2-3 sales a day now, but the average rank seems to be stuck at around 50 now.

Should I be worried? Anyone been through this? Sorry if I’m asking dumb questions, I’m a new seller
 
Is 2-3 sales a day enough to outsell the existing listings ranked above you?

Are your PPC sales coming from the same keywords that you are rank tracking?
 
2-3 isn’t enough but my sales have been strange. I’ve had a day where I got 6 sales, and some days only 2.

Yes that’s correct I’ve been getting sales on the words I’m tracking. Do I have to get the equivalent sales on the keyword I want to improve or is it just sales velocity overall on the words that I am tracking and that will improve my rank on all keywords there?
 
Darren I’m hoping to break into the top 50 with al keywords and hoping that organic sales would start to give me a slight boost. At what rank would you say even some organic sales start to come?
 
Overall sales velocity helps, but directly attributable keyword sales will have a greater impact on those specific keyword ranks.

If you aren't outselling some of the competitors above you then it is unlikely you will overtake them.

The rank at which organic sales begin varies by keyword. A keyword with a super high search volume is likely to see organic sales run deeper (maybe top 30) than a keyword with lower search volume (maybe top 10).
 
I see. But then I don’t understand how when I do product research on my main keyword, how someone at position 18 can be there with 29 sales?? It makes no sense considering the top guys are doing 200-400 a month? Why does this happen
 
There will always be individual exceptions as ranks fluctuate regularly and the Amazon algorithm takes many metrics into account when ordering search results.

We look at the overall stats of multiple products to give us as indication as to what it generally takes to get ranked in those positions, I try to ignore outliers unless there are enough products to spot a pattern.
 
I see now! That makes way more sense.
In my situation then.

I thought of another strategy. I have a lower budget (£20 a day)

would you recommend instead of trying to rank my main keyword and putting a higher budget into that, to instead get the lower search volume (highly relevant) keywords to rank first, reduce those bids as they become top 15 or so and then use that extra budget and the added sales velocity from these keywords to try to rank the main keyword last? Is that a viable strategy then?

I’ve noticed the lower search volume keywords move way faster that the main one, so thought this might work, not sure
 
That might be a viable strategy but it would niche specific depending on how the traffic is split and how relevant each keyword is to your product.

Sometimes lower volume keywords will return better results than the highest volume keyword and sometimes it is the other way around. This is why we target both and let the data tell us which direction to take.
 
I have 3 campaigns

Main keyword (MK)
Medium search volume (MSV)
Low search volume (LSV)

Past 13 days of data shows

MK Brings in 50% of the traffic and sales
MSV+LSV brings in the other 50% of traffic and sales.

but obviously MSV and LSV are easier to rank. From this information what do you think I should do?Try to rank the lower keywords first? Put more budget into them and less on the main one? Get the lower one ranked and use that extra sales velocity and budget to rank the main one?
 
(2 weeks of Data)
MK - 102% (12 Sales) Spend : £130
MSV - 89% (7 Sales) Spend : £67
LSV - 76% (6 sales) Spend : £49

just from this, it seems like to me that the two lower search volume campaigns together can compete against the main keyword campaign, but would want to know what you think
 
I would keep all 3 campaigns active, they all appear to be performing reasonably well for this early in the launch cycle.

Also, it's important to remember that ACOS is relative to price so an ACOS between 76% and 102% on a product that is selling for around £10 isn't anything to worry about at this stage.
 
The landing zone for the main keyword of this product is around 200 sales. With £20 I’m getting 2-3 sales a day. Would you recommend potentially upping my Budget for a week to climb up to them? My organic ranks have been stuck, and right are slightly starting to go down
 
Right now it’s At its boom period for August to September, so the people at the top are doing way more sales. Would you recommend maybe a strategy of waiting for this boom period to finish, then start PPC? It would be a a lot less sales to climb to the top.
If I put myself out of stock, and then relaunch in 2-3 weeks, would my organic rank normally be able to climb fast?
 
How confident are you that sales will slow down in a few weeks? And by how much?

Ultimately, you need to match or outsell the existing competition so it sounds like you need to up your budget either way. Whether you want to wait a few weeks before being more aggressive with PPC is your choice.
 
I’ve checked the last five years of data from helium 10 X-ray and even checked competitor listings.

sales slow down by a lot by mid of September.

I’m going to increase my budget anyways but thought the budget would be more efficiently spent when the top guys are doing less sales.

I was thinking of closing by listing and being out of stock and then starting up ppc 2-3 weeks later again. would my organic rank be able to climb back to its original position? I’m worried about putting myself “out of stock”
 
Also does it matter if I outsell them during honeymoon period or not? Is it much harder to oversell them after honeymoon period or is it slightly harder?
 
Another reason I thought about targeting my medium and low search keywords was because my organic rank on those keywords is between 14 highest and 45 at my lowest.

my highest search volume keyword is stuck between 120-80 and won’t move further. That’s why I thought about pulling the budget from this one from the time being and try to rank those other keywords to the top. Get organic sales velocity and Like you said that if a customer buys from that keyword specificity, it would boost sales velocity way more than a generic sale.
 
I wouldn't close the listing but if you prefer you can turn PPC off for a couple of weeks until the competition starts to sell less.

I'm not a believer in the honeymoon period as my view is if the product can't be launched without an unspecified "honeymoon" boost then the product isn't good enough.

I think you are falling into the classic new seller trap of trying to save on PPC too early. It sounds like all 3 campaigns are working well so if anything I would be doubling down on them and increasing the spend to reach the sales velocity required.
 
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